FINE JEWELLERY WITH A LASTING IMPRESSION, NOT A LASTING IMPACT

Our Story

Welcome to Myjoul /’my-joo-uhl’/. We're a contemporary fine jewellery studio based in London. We saw an opportunity in the fine jewellery market to create jewellery that was not only sustainable but fairly priced too. From the beginning the vision was simple - to design fine jewellery that leaves a lasting impression, not a lasting impact. We pride ourselves on doing things differently, sustainably and beautifully.

Founder’s Story

I'm Mahsa, the founder of Myjoul. In 2024, I decided to follow my passion for jewellery and turn it into a reality after a successful career in marketing. Myjoul is a reflection of my commitment to sustainability,
ethical production, and creating stunning pieces that allow you to express your individuality. I believe the perfect piece of jewellery is the one you never
have (or want) to take off.

Myjoul's timeless designs are suitable for everyday wear and special occasions, meant to be cherished and passed down through generations. I hope our jewellery brings you as much joy as it has brought me creating them.

Follow our journey in our monthly journal.

With love,

Mahsa

#1

creation

Myjoul jewellery blends traditional craftsmanship with modern design, inspired by nature’s beauty—the waves of the ocean, the curves of leaves, and the sparkle of the night sky.