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FINE JEWELLERY WITH A LASTING IMPRESSION, NOT A LASTING IMPACT

Our Story

Welcome to Myjoul (My-Jewel). We're a contemporary fine jewellery studio based in London. We were frustrated with the lack of sustainable fine jewellery that was fairly priced and felt there had to be an alternative. From the beginning the vision was simple - to design fine jewellery that leaves a lasting impression, not a lasting impact. We challenge the traditional jewellery industry by doing things differently, sustainably and beautifully.

 

Our values

SUSTAINABILITY

We make better choices. We only use sustainably created gemstones and solid 100% recycled gold that lasts for generations and doesn’t harm the planet and the people in it. Our jewellery is made in small quantities which allows us to keep the use of natural resources to a minimum. Once created, your piece is delivered to you in a custom FSC certified box that is 100% recyclable. No excessive packaging, no lasting impact. Simple.

our values

THE FINEST QUALITY

It's all in the attention to detail. All of our pieces are designed in London and handcrafted by master jewellers. Never mass produced, always solid gold (yes, always - you won't find gold plated or vermeil here) and made to last a lifetime and longer.

our values

Transparency

You will always get the full truth from us and know where and how your jewellery is made. We have full transparency of our footprint and can confidently guarantee conflict-free gemstones, sustainable materials and ethical labour practises every step of the way – from sourcing materials to production and delivery. This is jewellery that you can feel proud of!