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Our Diamonds


We only use diamonds that are sustainably created above ground, known as lab diamonds. Thanks to cutting-edge technology, we're now able to re-create the same conditions in which diamonds form naturally. It starts with a carbon seed that's subjected to high temperature and pressure through energy from windmills and solar panels. After about 3 weeks, a diamond is formed. A real diamonds that's identical in colour, clarity, cut and carat (4C’s) to mined diamonds. In fact, they are identical in all ways except one – they don't have the environmental and social impact, they are completely traceable and conflict-free.


Did you know that the diamond mining industry has one of the world's largest environmental and social footprints? Each year, over 260 million tonnes of earth is moved, deep below the earth's surface to extract diamonds that have been formed 1-3 billion years ago. It's a process that uses an enormous amount of water and releases toxic chemicals that pollutes our soil and drinking water, affecting our health and damages our beautiful planet.


Most mines are also based in developing countries that lack environmental regulations and human rights protection. The working conditions can be brutal, including child labour, displacement of local population, as well as often becoming a source for funding armed conflicts. That doesn't sit well with us, so we want to help create a better, fairer and more sustainable future.



Myjoul diamonds

Our sustainably created diamonds are identical to mined diamonds in every way. Both share the same qualities and characteristic but without the large environmental and ethical cost.


The truth is that most traditional mined diamonds are not traceable to their origins. They change hands so many times that there’s no guarantee that what you get is without any negative humanitarian impact. We give you peace of mind knowing that our diamonds are created above ground, making them completely traceable, ethical and conflict-free.


Our sustainably created diamonds are made under carefully controlled conditions by using the latest cutting-edge technology. That’s why they don’t have any of the impurities you can find in mined diamonds. The result is a brighter, whiter diamond.



Did you ever wonder what the 4 C’s are? It represents the diamonds four main components of its beauty and structure: Carat, Colour, Clarity and Cut. Each of the C’s are graded on a scale, which evaluate its quality.


Carat: the diamond weight

People often mistake carats as a measurement of size, but it actually measure weight. Typically the higher the carat, the bigger the diamond. All else being equal, diamonds of a greater carat weight are exponentially more valuable than diamonds of a lower carat weight.


Colour: white is right

Diamonds comes in many different colours although white diamonds are valued higher than others, and the grading scale reflects that. The D grade, at the top of the scale, is considered “colourless,” rarest and most expensive. Going down the 23-grade scale from D to Z, diamonds become progressively more yellow, brown or grey. 

Clarity: natural flaws

Like any rock or mineral, diamonds often have flaws, known as inclusions and blemishes. The clarity grade measures them and the scale ranges from F (flawless) to I3 heavily included. The fewer visible inclusions and blemishes a diamond has, the better the clarity and the more rare and valuable it is. 


Cut: bringing out the beauty

Cut refers to the geometric proportions of the stone. A diamond is essentially a prism of light, and its cut affects its sparkle and brilliance. Precise workmanship is required to cut a diamond so its proportions, symmetry and polish is maximising its ability to reflect light. When done well, it can be the most important C.  Ideal cut has tremendous sparkle, excellent polish and symmetry while lower grades will have progressivly less sparkle as the cut will either be too shallow or deep.